I’m monitoring the blogosphere and media releases. Depending on what side of the fence you sit, the health care bill was either the most wonderful piece of legislation written, or the worse. “Congress is, indeed, capable of carrying through fundamental social reform. No longer will the United States be the outlier among wealthy nations in leaving so many of its citizens without basic health coverage,”[ E.J. Dionne Jr.]. “This bill is a terrible mistake, because bigger government doesn’t mean better health care.” [Congressman Kevin Brady (R-Texas)]
Now we are in the process of attacking the constitutionality of the legislation, sainting Blessed Nancy Pelosi, or threatening retribution in November. Jeez, give me a break.
The system is broken, and if you don’t think so you either have a “Cadillac” plan or are not concerned about making the next payroll. We have legislation which was written to provide social support for a minority of the population (and some of it was needed) while the opposition did not provide any direction other than being the party of “no.” I’m sorry, but this is not what I expect of Congress. Both sides got it wrong.
What is truly sad, is that for the next several months we are going to see nothing but trench warfare with both sides lobbying grenades at each other. Very few will be willing to say that this piece of legislation had some good elements from a social perspective (pre-existing conditions; coverage protection) but did not address the fact that in two to four years escalating health costs (thanks medical system and insurance companies) will be less affordable for small business and its employees. O joy!
The concept of creating campaigns to show the “power of print” is a hot topic with many in the industry and its organizations. There is a lot of online buzz about the recent campaign by five major magazines, and I probably have to agree with the nay-sayers that it’s not going to do anything to move the needle — and it may have taken the wrong tone.
Regardless, it won’t hurt to remind folks/buyers that print is a very good alternative for communications (at one time it may have been the only alternative). And many members of Printing Industries of America and PIA MidAmerica will see a variety of tools developed for their use. BUT, a “got milk” campaign is not going to do it.
There have been fundamental changes occuring in communication because of the Internet, and the genie is not going back in the bottle. For some real thought-provoking ideas, read Richard Romano’s article titled “Disrupting the Power of Print” in Print CEO. It’s well worth it.
Earlier this week, US Postmaster General, John Potter sent up the red flares regarding the coming train wreck. Facing a $238 Billion deficit by 2020, the USPS is looking at a a wide range of options including closing post offices and five-day delivery. A recent report from McKinsey & Co. stated that the USPS should consider three-day delivery to make ends meet.
Although the post office might not be high on your list of model organizations, we as an industry desperately need them to survive. If rates continue to escalate and if the McKinsey model is seen as viable. we are in deep doo-doo. Continue reading
Of course I want to say Graphic Impressions, the Association’s Official magazine, but we’re still a work in progress. Graphic Arts Monthly and Printing Impressions are the “blue bloods” of the trade press world, but the magazine that I really like is Quick Printing. Now, before you start shaking your head and saying that it’s only for quick printers or for small commercial printers — stop right there. Continue reading