Back in November I wrote a blog titled “Print Is The Medium.” Since then I have seen more and more “thoughts” on the importance of selling print as a media. Several good points were made by Tom Wetjen at Graphic Communications World. Let me summarize.
1.) Promote the effectiveness of print in new, compelling ways.
2.) Change the perception that print harms the environment.
3.) Coach print buyers to view the relationship between print and digital as “and,” not “either/or.”
4.) Explore, understand and provide technologies that make print come to life, such as QR codes.
None of these thoughts are new, but Tom did an excellent job of stimulating thought. Bill Farquharson, who’s no stranger to stimulating thought, this past Monday shared a link from a friend of his in Boulder. It too is worth sharing; so, check out this blog written by David Heitman in the Boulder County Business Report.
Remember, print is NOT dead. Spread the word!