Global Warming

It’s snowing in the Dallas/Fort Worth Metroplex.  That in itself is not uncommon.  What presents a challenge for our spread-out commuter-centric community is that we’ll be seeing this deluge of white stuff for about 24 hours.  Needless to say, it’s going to be bumper-car city out there.

Since the winter of ’10 is going to go down in the record books in the mid-west and Mid-Atlantic States, it gives one doubt regarding the talk of global warming.  Yet, if you truly analyze what the science community is saying; study historical records; and use common sense, you can not ignore that climate change does exist and could be happening.  It’s similar to the phrase that “print is dead.”

When we see the dramatic changes which have occurred in the newspaper publishing industry, which for centuries has been the heart and soul of print, we can not ignore that phrase.  When you see the consolidation/merger/bankruptcy mania of the last 18 months (Quad, Transcontinental, Quebecor/World Color, etc.), it does not portend well for the health of the industry.  Yet, like the folks who tend to ignore the possibility that climate change is happening, as an industry we can not put our head in the sand. Nor like Chicken Little, can we go around screaming that the sky is falling. 

This last Tuesday at one of our Dallas/Fort Worth Breakfast meetings approximately 20 industry leaders came together to discuss industry challenges.  I was pleased to see the group understand that we’re facing some interesting changes in how we visually communicate.  More importantly, many are beginning to find ways to reshape their companies to survive and thrive in the future.  The road will be similar to what DFW commuters will be facing over the next few days – slippery and challenging.  But eventually the weather will clear, and we’ll have open roads ahead of us.

On a lighter note, regarding the “Print is Dead” topic, check out this YouTube video produced by the American Ad Federation of Greenville South Carolina.


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