If you are one of those folks who think the Post Office needs to start re-inventing itself, pay close attention. The most recent foray is a move to integrate mobile media advertising (think mobile bar codes, e.g. QR Codes) and direct mail. Along with the recent “Every Door Direct Mail” option, we’re starting to see a USPS thinking out of the box – in terms of product and marketing. It still needs to deal with its infrastructure of too many employees and an attitude that says we’ll just move the deck chairs around until we find the right combination.
On a lighter note (not really), check out this WSJ cartoon which reflects a pervasive attitude of society. It was published in the online WSJ on Monday, April 18th.