One of the key issues which has been raised by many folks regarding the Internet world is the financial model. How do you pay for this stuff? This has specifically been the question when it came to the world of newspapers and publishing. It seems that things are a changing.
Several studies recently reported by “News & Tech” indicate that online publishers are beginning to develop “for pay” solutions – which is crucial for the success of content on the web. A report from FTI Consulting indicated that a landscape in which consumers will pay to receive news and information on their mobile devices — a reversal from how consumers perceive content on the Web. The firm stated, “The data … suggests that the public’s desire for consuming content on-the-go will drive strong growth for e-reader friendly devices. And these models hint at a return to paid subscriptions and a print-like advertising model.”
Another study by the Newspaper Association of America (NAA) stated that newspaper websites continue to dominate the Internet landscape. Citing analysis conducted by comScore, NAA said that newspaper websites attracted 102.8 million unique visitors last September, 61 percent of all adult Internet users. The survey also indicated that newspaper websites reach 55 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year. “This data from comScore reinforces how newspaper publishers are leveraging original, high-quality content to build a powerful and engaged audience in the digital space,” said NAA President and CEO John F. Sturm in a statement.
Yes, everything is changing — but there are still plenty of opportunities. We just can’t keep looking under the same bushes.