Marketing 101

Everyone in the print industry is constantly hearing about the need to re-invent oneself.  While there’s a lot of truth to that concept, it’s more important for company CEOs and their teams to understand the environment and then develop the winning strategy.  There are a lot of thought leaders out there on this topic, but I just finished reading a text which should be on every print CEO’s “must read” list.

The book, which is a very quick and straight-forward read, is titled “Business Transformation, A New Path to Profit for the Printing Industry.” The author is John Foley, Jr., and unless you’ve been sleeping under a rock for the past six months, you’ll recognize John as one of the industry’s voices on social media.

I thought John’s book was chockfull of information and more importantly contains the steps one needs to take to either re-invent their company, or to make modifications to be properly positioned in the visual communications industry (we used to call it print.).

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