Earlier this year, Dr. Joe Webb was our featured speaker in Dallas/Fort Worth and Kansas City. His message was not an easy one to hear – the industry is never going to be what it used to be and we can not wait for “things to get better.” His message at manroland’s 9th annual Joe Webb briefing at Graph Expo was not gentle, but Webb was very forthcoming that there will be plenty of opportunities for those who are willing to break away from the herd. In the past, the herd was comprised of wild mustangs, which had plenty of open range and opportunities. Today’s herd is now comprised of lemmings headed towards a very un-timely end. Which one are you? Lemming or Mustang? I think the choice is easy – but the execution will be a bit more difficult.