The Cost Vs. Market Price Argument

In a recent blog, I touched on the issue of BHR’s and some of their weaknesses.  I received some excellent comments on the need for “knowing your costs,” which is essential to good management.  Yet blindly establishing pricing on BHRs (which may or may not be accurate) is a quick trip to “dead printer walking.”  Here’s an article of interest written by Gerry Michael with Carlson Advisors.  It was published in the Printing Industries of America’s PIFE newsletter.

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