It seems that every time that I turn around, I see an article or a news story about 3D Printing. Yet, being ever the practical one, I question why a printing company/print service provider/marketing service provider should even be interested.
Yes, it’s called printing — but it’s not. It’s a form of manufacturing — and not one of mass manufacturing, but of custom. Yes, there are possible opportunities for some print providers — if they have a client base that plays in the world of point-of-purchase, but it’s a niche play at best for anyone who is a printer.
Which leads to the question, how are you going to find buyers of 3D printing — and the really big question — at what cost? Can you make money (not just generate sales dollars) in 3D printing? At this point, I’m saying, let’s go retro and look at letterpress printing – it has a better ROI.