Sign Of The Times

“International Paper to Close Alabama Mill” was the headline on the Wall Street Journal article on Thursday September 12.  The subhead read “Weakening Demand in Digital World Displaces 1,100 Employees.”  For those of us who live in the world of print, it’s a sad acceptance of the ugly reality of a changing world.

What continues to concern me is the on-going subliminal messages being sent to the public that print is dying.  Yes, it’s not what it used to be – BUT IT’S NOT DYING!

GraphExpo/Print’13 is not what is used to be – but it’s still a great sales and networking opportunity for the entire industry.   It’s not dying.

Derek Jeter has probably seen his last day on the field in Yankee Stadium, but the Yankees aren’t dying (although I don’t want to see them in the playoffs).

Let’s keep reminding folks that regardless of what they read, print has a role in communications and it’s not a bad place to make a living.  Long Live Print!

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