I was viewing a recent interview that Mark Michelson, Printing Impressions, conducted with Thomas Quinlan, RR Donnelley’s CEO. In explaining RRD’s strategy, Quinlan stated they were in the words and images business and their role was to synchronize their customer efforts with the varying media. Words & Images. I like it.
The day prior I was reading a Wall Street Journal article titled “Retailers Can’t Shake Their Circular Habit.” It dealt with free standing inserts and the author’s premise was that retailers were “stuck” [my word] using expensive print using an anachronistic form of publishing – newspapers! Yet, when one really reads what the author was saying — and I don’t think she did our industry justice – the reason the retailers continue to use print is BECAUSE IT’S MORE EFFECTIVE than digital and social media!
So, let’s hear it for words & images – in all its forms.