Boy did I get an eye opener this past Wednesday. I attended the Greater Dallas PCC meeting and heard a presentation from Mike Hail. Hail is the founder of Knowledgebase Marketing, former CEO of market research firm Yankelovich, Skelly and White, and current CEO of Web Decisions Group.
While I’m not a novice on the topic of Big Data, Hail’s presentation helped open my eyes to the sheer mass of data being created. As Mike pointedly stated, all of man’s written material would consume 50 Petratbyes of data. Google captures 20 Petrabytes of data on a daily basis.
He went on to share how his company (and probably others) are going about mining that data and the ability to transform how we communicate. Some of the potential is very interesting while other aspects are a bit scary from a privacy perspective.
Regardless, I challenge anyone who reads this blog to do a bit of research on this topic – and watch it closely. There’s a lot of potential for those firms who are able to tame this monster – or at least cage it!