OK, so I’m showing my age and referencing a Beach Boys song from the 60’s. Pet Sounds was the album and it ranks up there with Sergeant Pepper from the Beatles, but I’m not really referencing music this morning, but GraphExpo in Chicago. Over the past two years, I have continued to see solid attendance, and more importantly an attitude that says we’re open for business and doing well. That was truly missing in prior years.
On a bit of a downer, is the discussion of the show moving to Orlando, Florida in ’16. How will that show perform is a gamble for Show Corp. which operates GraphExpo. On a very positive note, that will reduce the cost of exhibiting – which is extremely expensive in Chicago and attract exhibitors which is the heart of the show. On the other hand, Chicagoland and the surrounding states are home to thousands of printers. Attendance is the life blood of the show and the question remains will print service providers travel who normally drove to Chicago, fly to Orlando.
As I see it GraphExpo – regardless of location or its “size” – is a barometer of the industry. And things are looking positive and those are good vibrations.