If anyone needs a reminder of the role print still plays, just take a look at FedEx/Office’s recently announced purchase – 1,800 Canon imagePRESS C700 color devices along with 1,400 HP DesignJet T3500 wide format printers. Although FedEx is not seen as a “commercial” printer by many in the industry, and their sales don’t show up in Department of Commerce data for the printing industry, they are a significant player.
As a company press release stated, “Our customers rely on us to provide the tools and technology they need to be successful and differentiate themselves from their competitors,” says Kim Dixon, executive VP and COO, FedEx Office. “The early feedback from our customers has been fantastic. They are thrilled with the vibrancy and quality of their color prints and large-format documents.”
Although this information may not portend well for many of the smaller firms in our industry, it reminds us that print is still an important channel of communications and there continues to be business opportunities.